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Instagram Videos – a Deeper Dive Into an Ever Evolving Platform

I’m a little weird. Maybe it’s cause I’m older — I grew up reading books and magazines long before the Internet as we know it existed. And I’m a fast reader. Or maybe it’s because of my Protestant...

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Why Building Community is the Top Business Priority for 2020

I recently met with a potential client to discuss how they wanted to engage their audience. While they’ve been around for several years, they’re just now getting into social media. But that wasn’t why...

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How does Audio Search Affect Your Content Strategy?

“Okay, Google… How popular are voice searches in 2020?” “According to a two-thousand sixteen report from ComScore-dot-com, by twenty-twenty, fifty-percent of all Internet searches will be done by...

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9 Inspiring Ideas for Social Media Videos

As a savvy 21st century small business owner, you know that, despite the often upside down seeming ROI, you need to be marketing yourself on social media. 2016 saw a shift in people watching more...

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Data NOT for Sale? The Privacy Propositions of CCPA & GDPR

The era of the free Internet is over. Actually, it’s been over for some time, it’s just that now everyone is noticing – and taking action. Back in the old days, you had to offer valid, meaningful...

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Working Remotely Doesn’t Require a Crisis

Last week, the Mayor of Los Angeles issued an emergency order titled “Safer at Home” in response to the pandemic spread of COVID-19. Within hours, the California Governor’s Office made the local edict...

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6 Ways Small Businesses Can Support Each Other in This Crisis!

We are at our best when things are at their worst. And despite fear, worry, and even panic, that is often the case. These are unprecedented times. Unlike the often short-term preparations for...

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Coronavirus: What are “Essential Services” in Florida?

On April 1, Governor Ron DeSantis finally issued a state-wide mandatory safer-at-home order for Florida. “All persons in Florida shall limit their movements and personal interactions outside of their...

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Outdated Stats, Undated Content, and How to Screw up Your Marketing

Growing up, there was a particular saying that my mother and the folks in safety school used to share quite a bit. I don’t recall it being an exact number, but the story was that the majority of car...

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Stuck at Home? Keeping Your Small Business Momentum Going

When the year started, several memes floated around the interwebs. Some speculated on how quickly life was going to have to accelerate to bring us up to date with 80’s science fiction films. Others...

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